ICUK Insurance pioneered a unique service for UK consumers in 2011, offering professional insurance price searches. Distinctly operating solely on the customer's behalf, ICUK Insurance functions independently and does not act as an agent or broker for any insurance provider. Their work focuses purely on identifying the most competitive prices, without engaging in any regulatory activities as defined by the Financial Conduct Authority (FCA).

ICUK Insurance is the trading name of Innovative Consultancy and Trading Limited, a company registered in England and Wales with its base of operations in Liverpool, UK. Locally, they have become recognized for their ability to secure cheap car insurance quotes for residents of Liverpool. Primarily serving customers nationwide through their website and call center, ICUK Insurance also provides limited in-person counter service at their Liverpool office.

Car Insurance Tailored Quote and Renewal Check Service:

Their core offering is a Car Insurance Tailored Quote and Renewal Check Service. Specialising in private car insurance price searches, they often succeed in finding the cheapest car insurance quotes available in the UK market. Since their inception in 2011, customers have valued their customer-centric approach, as they operate without the constraints of being an appointed agent or broker for any specific insurer. Leveraging their expertise, ICUK Insurance frequently helps customers discover significantly more affordable prices than they could find by searching directly themselves.

In accordance with the Consumer Rights Act 2015, UK consumers have the right to appoint any individual or company to conduct expert price searching on their behalf, saving them both time and money. When a customer requests their services, ICUK Insurance undertakes a comprehensive search for insurance prices (quotations), which can include examining nearly all comparison websites and brokers across the entire UK market. Their work is conducted based on the information provided by customers, adhering to the Data Protection Act/GDPR 2018, and all payment information is secured with PCI DSS compliance. Based on the specific details provided, ICUK Insurance can offer a Tailored Quote. While they cannot make alterations to the insurance policy itself, they strive to find the type of policy that best suits the customer's requirements, taking into account their current situation and living conditions. Through a manual and in-depth search, they aim to identify insurance options aligned with the customer's lifestyle. For car insurance price searches, ICUK Insurance's commitment to not accepting commissions or fees from insurers assures customers that their recommendations are unbiased and solely in the customer's interest. To sustain their operations, customers pay a service charge for this price searching work. The delivered price provided by ICUK Insurance includes this service charge, with no hidden extras from their end. The quote they provide represents the best price they can find, is offered freely without obligation, and customers only proceed with a purchase if they are satisfied with the total delivered price (quotation).