About Us

ICUK Insurance was first to introduce a professional  insurance price searching service for UK consumers in 2011, that solely works on customer's side for price hunting and do not work as agent or broker of any insurer and do not engage in any   regulatory activities (as described by FCA) in terms of insurance price searching work.  

ICUK (Innovative Consultancy UK) is a trading style of ICUK Company Ltd, registered in England and Wales, which is based in Liverpool, UK.  Locals spot us for cheap car insurance quotes in Liverpool. ICUK Insurance is mainly website and call centre based for nationwide customers with some limited counter service in its outlet.

Car Insurance Tailored Quote and Renewal Check Service:
We specialise in private car insurance price searching in most case we find cheapest car insurance quote in UK. Since 2011 we have been loved by our customers as we work on customer’s side only and not restricted by any insurer’s terms as appointed agent or broker. Through our expert help customer finds a lot cheaper price than what they find themselves direct.

In accordance with consumer rights act 2015, UK consumer has right to appoint any individual or company for expert price searching work to save them with money and time. When requested by customer, we search into a deeper field of scope in terms of insurance   price (quotation) hunting which may include checking nearly all comparison sites and brokers available in the whole of market for UK consumers.  We carry out our work based on the information customers provide us in accordance with Data Protection Act 1998 and any payment information is protected with PCI DSS compliance.

Based on the details given, we can provide you a Tailored Quote. We cannot make any alternations to the insurance policy itself but we can work to find the type of policy that fits your requirement; we can look into your current situation and the conditions you are currently residing in. With the given information we manually search into a deeper field of scope, to find insurance suited to your lifestyle.

For car insurance price searching , as we do not take any commission or fee from the insurer, our customer gets assurance that we are not commission biased and work for customer ‘s side only. To keep us running, customer pays us a service charge for our price searching work. Our delivered price includes our service charge with no hidden extras from our side. With our price searching work, the quote we provide is the best we can find, free and no obligatory, customers only buy if they are happy with the total delivered price (quotation).

Accident Claims Management:
We pride ourselves in the services that we can offer in the event of a claim, as we work on behalf of the client ensuring the procedures are quickly and effectively handled. In order to make this a stress free incident for the client involved, we have established relationship with reputed claim management companies. Unlike any other claims management company, our associated companies understand the special requirements of our clients in relation to their policies. To provide this service we get paid from claim management companies and panel solicitors, but it does not cost our customer and we do not charge our customer any fee for this.


Property Insurance:
In order to help you with your property insurance solutions, whether it’s regular home insurance or commercial property insurance, we are delighted to introduce you to Rent Guard Insurance which established lasting relationships with the leading insurers who underwrite insurance products. These include Zurich, Royal & Sun Alliance, AXA, Equity Red Star, Sterling and various underwriters at Lloyds of London. As property insurance is not as expensive and complicated as car insurance in most cases, we normally do not provide price searching work for property insurance but work as commission based introducer agent of Rentguard Insurance.

Business Insurance:
For business insurance, we have provided facilities to compare quotes among leading insurers through an affiliated form, which has been provided by Simply Business. You have the option to buy online if you are happy with the quote. Simply business pays us a fixed fee for each sold policy. However if you buy online using the form, you do not engage us in any separate price searching work and in such case you do not pay us any separate fee.

We have the most adaptable team, who are always willing to go the extra mile to deliver what is best for the customer’s need. Working together with the customers and leading national service providers, we are always welcoming ideas and suggestions to help us improve the flow of our business to create a healthy relationship with everyone involved.

Home Insurance
Car Insurance
  Accident Care Service
  Free Legal Cover

If you've had an accident which wasn't your fault, then one call to ICUK Insurance can take care of everything.

Accident Care Service covers:

  • Vehicle recovery
  • Replacement vehicle
  • Repairs to your vehicle
  • No claims bonus protection
  • No excess to pay
  • Prestige and commercial vehicles

  • Our Partners and Associates can deal with claims for:

  • Personal injury compensation
  • Loss of earnings
  • Out of pocket expenses

  • For further information.
    Call us on 0151 709 4888